FEATURED PROJECT: da'truth| PROJECT TYPE: COMPANY BRANDING
Mixed Bag is an entertainment company that focuses on Music, Television and Films.
There are a number of talented artist in the gospel music industry that do not fit into any one category. They can not be boxed in, defined or controlled by industry standards and are redefining gospel music as we know it. In fact, they are writing their own rules and creating their own lane. These are the anomalies of Christian music, artist’ that are original and without musical boundaries. They are musically edgy, creative and diverse rappers and singers that are leaving a mark on the music world with a powerful message , infections beats, melodies and rhymes. Music has always evolved with the likes of Kirk Franklin, BeBe and CeCe Winans, Toby Mac, Crossmovement…and we believe that Mixed Bag is part of the new evolution.
Mixed Bag is an entertainment company that seeks to be a home for this unique brand of artist’. We believe that our contribution is one the missing pieces in the music industry. Our vision was birthed out of a need and a desire to see musicians that have both exceptional musical talent and a heart for God granted with an opportunity to have a bigger platform. Because many of todays urban, mixed bag type artist’ don’t fit the industry status quo, they’re are many opportunities that evade them i.e. Award shows, radio play, label deals…
However, Mixed Bag is a company that seeks to sign artist that will break down the walls of the status quo in gospel music across the board. We are convinced that this brand, in the words of Vashawn Mitchell is the “future of gospel music”.
There is a youth culture that is craving a fresh sound and a different flavor and we intend to provide just that. What’s important to us is bringing life and a fresh energy to gospel music while encouraging a young generation to live in light of eternity.
Mixed Bag is not just a company, it is a family. We are determined to create a family like atmosphere. It’s not a company that focuses on any one particular artist, its focus is on the collective recognizing that we are much stronger together than we are apart.
We are humbled, yet excited to continue to make an impact for something greater than ourselves using this outlet that is Mixed Bag.